I design products that stand out
I’m Lydia, a UX designer who cares equally about how an experience works and how it feels.
I design customer-facing web experiences that are clear, persuasive and ready for production — B2B SaaS platforms, e-commerce storefronts and marketing websites.
About
What I do
Tools
I have 10+ years in design and 6+ years designing digital products and websites. My background in interior design shaped how I see composition, hierarchy and detail. Growth design taught me to back every decision with data: I’ve lifted conversion from 1% to 2–3% on a Shopify store with 700K monthly visitors, and from 3–4% to 9–13% on targeted pages.
Today I run with agency with my partner and launching a new B2B SaaS platform for home-services businesses called Miotryx. I designed a 200+ component Figma design system for four connected apps and a marketing website — then used an AI-assisted workflow with Claude, ChatGPT and Figma MCP to turn the design into a working product.
I own my work from the first wireframe to the developer handoff, I explain the why behind my decisions, and I ship.
UX & interaction design — user flows, information architecture, wireframes, prototypes, usability, accessibility (WCAG).
Visual design — layout, typography, imagery, art direction, merchandising and landing pages.
Design systems — scalable Figma components with variants, properties, variables and auto layout.
Growth & optimization — research, analytics, heatmaps, A/B testing, conversion optimization.
Motion — scroll and loading animations, micro-interactions, web video.
AI-augmented design — concept exploration, imagery, UX copy, design-to-code.
Design: Figma (advanced: auto layout, components, variants, variables, libraries, Dev Mode), Adobe Photoshop, Illustrator, InDesign.
Motion: Adobe After Effects.
AI: Claude, ChatGPT, Google Gemini, Figma AI, Figma MCP, Adobe Firefly.
Web & e-commerce: Shopify (Liquid), Webflow, WordPress.
Analytics & workflow: Google Analytics, heatmaps and session recordings, Asana, Monday, Linear.
